SEO Melbourne SEO Techniques and Strategies for 2017
SEO, or the Search Engine Optimisation has become an essential for every business marketing strategies. Do you wanna know the history of SEO? Well, here’s what the Wikipedia says about it, “According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a “process” involving manipulation of keywords and not a “marketing service.” So, it has a long history. Anyway, Google is the search engine that showed us the power of SEO than the other search engines.
Every year, SEO Melbourne firms update their knowledge on latest SEO techniques and strategies. Let’s see the new trends for 2017.
* Smartphone and mobile friendly website:
How can you target a broad range of customers? First, it was the desktops, then the laptops, and now; the smartphones has become the new trend. People are too busy even to go on their laptops and search for products. In other words, the smartphone has become the future. So, if your business website is not optimized for smartphones users, you will miss thousands of potential customers over the years. Get a well-responsive website for all the screens by SEO Melbourne.
* A super-fast website:
Am I the only person who leaves if a website takes ages to load? No, I am not alone. We are too busy to wait for websites taking ages to load. Consider cutting down all the essays and unwanted information for a super-fast website. SEO Melbourne says “A slow website is a business killer. Potential customers will visit your website for the first time, and it would be the last time.”
* Quality content:
Here comes the strong point of SEO Melbourne. They are experts in creating quality contents for your business. It’s not about writing essays. I have come across websites (company’s) that write essays about their businesses. Well, we are too busy to read essays about your business. Just give us what we are looking for. It’s not the quantity, we look for the quality. SEO Melbourne knows the way of doing it perfectly.
* Yes, Google is the king:
As I said earlier, Google is the search engine that made SEO more popular among business owners. Everybody wants their business to be on the first search pages of Google. Well, I have come across many articles about SEO Melbourne that highlight only Google. All these writers are 100% correct. Google is the king search engine. Anyway, it’s not a good reason to ignore other search engines. Bing and Yahoo also can increase your sales by a significant margin.
* Enhance the customer experience:
Is there a difference between customers visiting a showroom and a website? Well, there’s a big difference. It’s the convenience. People used to go for shopping in the 80s, but today we Google it. Visiting a well-balanced website is similar to visiting a local store, but everything near our fingertips. It’s like the shop is coming to us. SEO Melbourne golden tip: Enhancing the user experience would give your website a sudden SEO boost (well, it’s the new SEO.)
Well, SEO is changing every year. Next year, we will have to write articles that highlight new SEO strategies and techniques for 2018.